An intimate and refined place overlooking the banks of the Tiber, in the heart of Rome. It opens after two years of intense work, “The Goethe Hotel,” the latest initiative, in chronological order, of Pacini Group and which was born thanks to the total renovation of an ancient palace located in Passeggiata di Ripetta, between Piazza del Popolo and the Ara Pacis, whose property is the insurance company S2C spa.
Inspired by the intellectual and artistic legacy of Johann Wolfgang von Goethe, between elegance and discovery, The Goethe Hotel brings back to life the charm of the nineteenth-century Grand Tours, when young intellectuals made a unique journey that would transform them into men, through the contemplation of art and the wonders of Italy. A tale that comes to life through refined design: the Pacini Group project management team, with the Milan-based Chiara Caberlon studio and architect Claudia Benzi, has devoted ample care to the recovery of this palace, to make it ready to welcome guests from all over the world and those in Rome who wish to treat themselves to a break and the dream of a trip.
The journey offered by The Goethe Hotel begins in the majestic lobby, where guests are greeted by the Endless Library, a circular bookcase, a permanent installation designed to pay homage to culture and curiosity, a hymn to knowledge as an engine of evolution. Circularity recalls the perpetual journey that embraces past, present and future. This stands on a marvelous marble floor whose decorations resemble the compass rose, indicating the different paths a traveler can take.
The lobby, like all common areas, pays homage to Goethe and the Grand Tour through artwork and objects that reference the author’s work. Binoculars from the 1800s, a traveler’s flask, or paintings depicting him are just a few examples, as are alchemical bottles that recall Goethe’s passion for botany or trunks that evoke the idea of a long journey.
From here open the common areas with convivial lounges featuring precious furniture and comfortable seating in different shapes, making it a meeting place with enveloping atmospheres.
In the hotel’s four floors and rooms, the designers chose a color palette inspired by Goethe’s color theory, according to which colors consist of a dimming of light or its interaction with darkness. Dark walls in cool tones such as blue, purple and green contrast with the warm and intense colors, red, yellow and orange, chosen for the fabrics, furniture and art objects.
The 27 rooms and suites pay homage to romantic travelers, with enveloping atmospheres and elegant furnishings: velvet is predominant here, as its own symbol of wealth and elegance, with different hues to match the setting. Three suites stand out within The Goethe Hotel, each a tribute to a key stage of the author’s journey to Italy and what it represents.




