Outside the stereotypes of “special children,” an original, strong, even excessive campaign chooses to give voice to the voiceless with just the right amount of irony and irreverence. Sirius, Gaia, Mara, Oly and Theo – crooked, lopsided, deaf, visually impaired – are just a small piece of a ramshackle and irreverent army of nonconforming bodies and minds that wants to reclaim the right to tell their stories for who they are, beyond disability. The Tetrabonds campaign talks about the “normal” everyday life of these girls and boys through videos and radio spots voiced by Valerio Mastrandrea, and with photos by Ilaria Magliocchetti Lombi. It was designed and produced free of charge by the agency SuperHumans.
The campaign is presented to the public and the press, Friday, May 23 at 5:30 p.m. at Schuster Park, in the heart of Rome, in front of St. Paul’s Basilica
Speakers:
- Valerio Mastandrea – voice of the campaign
- Valentina Perniciaro – founder of the Tetrabondi Foundation and mother of Sirius
- Gaia and Mara – two performers of the campaign
- SuperHumans
The meeting opens the fourth edition of “Everyone His Own Way – Sports Without Barriers,” which will be held on Friday, May 23 and Saturday, May 24 at Schuster Park, an initiative organized by Tetrabondi. During the two days, the Park will be transformed into an accessible and inclusive space, hosting more than 20 disciplines of adapted sports in free practice, including rugby and wheelchair basketball, fencing, skating, skating, paracycling with bikes, tricycles, joëlette, motor-therapy and the new frame runner, also thanks to the participation of the Bebe Vio Academy.
