Rome in 6th place as a shopping destination

With a 156% increase in ‘shopping city’ searches and a rise in ‘best shopping city’ searches (+22%)* over the past 12 months, shopping tourism is fast becoming a popular travel trend, but which are the must-visit cities for shoppers?

New data from Away Holidays revealed the top 20 cities, with Rome ranked as the sixth best shopping experience city in the world.

In Rome, every purchase is like a journey through history, art and style, making it an ideal destination for fashion lovers and cultural explorers.

Renowned for the variety of its districts, Tokyo tops the list with over 270 shopping centres and 467 shops. Shoppers can find everything from luxury brands in Ginza to unique youth fashion in Shibuya and Harajuku, while enjoying world-class restaurants and unique experiences such as traditional gift wrapping at Mitsukoshi department store.

With 52 shopping centres and 765 shops, London offers everything from the luxury boutiques of Bond Street to the eclectic markets of Camden and Borough. Historic landmarks such as Selfridges and Fortnum & Mason make shopping in the UK capital a mix of tradition and high fashion.

A haven for culture and shopping, Mumbai mixes high-end shopping malls with lively street markets; visitors can barter for traditional clothes and jewellery at must-see places like High Street Phoenix and the famous Crawford Market.

Dubai is synonymous with luxury shopping. With the world’s largest mall, The Dubai Mall, and its famous Gold Souk, the city is a haven for both high-end shoppers and lovers of traditional Middle Eastern crafts.

Combining Eastern charm with Western convenience, Istanbul’s Grand Bazaar and modern shopping malls like Istinye Park offer something for every type of shopper, all in a city steeped in history.

At last, Rome has earned its sixth place among the world’s best cities for shopping, blending centuries-old charm with modern luxury. From high-end boutiques along Via Condotti to local artisan shops in Trastevere, Rome offers something for every shopper. Iconic Italian fashion houses such as Gucci, Valentino and Fendi make their presence felt in the city’s fashion district, while open-air markets, such as Campo de’ Fiori, offer a more rustic experience with handmade goods, gourmet food and unique souvenirs.